Re-Purpose Your Content or How to Re-use What you Write …
Marketing, including online marketing is, and always will be, about selling stuff to people. The techniques might alter & the methods become more refined, but it’s still all about selling products & services that people either need or want.
It’s fairly easy to write a series of articles covering the basics if you bear that in mind…
- start a Facebook Fan Page
- get 1000 fans using Pinterest/Instagram/Twitter etc
- get fans interacting with your product
- build a profitable email list
- build a list of 1,000s of people in 2 months
- create products
- use social media
- drive traffic
& so on
Now you just have to find a trick to making your content timely & relevant…
Just keep your eyes & ears opens for the latest news. Google might make some changes that make people panic about their website rankings. If that happened you could re-purpose use your content with the title “Ideas for driving traffic without using Google”
Maybe Facebook has made some changes to their advertising policy. You could re-purpose your content as “How to get Facebook leads without paying for Facebook Ads”
Or maybe you notice a new marketing trend which you could use as “How to create products that capitalise on new trends”
All you have to do is update your Word files; change the specifics, re-title it & you’ve got a new product to offer, a new blog post or copy for an advert.
- promote it to your list
- put it on Warrior, JVZoo etc
- buy solo ad traffic to get some sales
- post it on all your social media channels
- think about turning it into a video & putting it on Youtube.
You could even talk about your content on Periscope or Facebook live, record that & put that on Youtube.
Just think how many places you can promote stuff nowadays – you can advertise on Friday Ads, Gumtree, put a postcard in your local shop, get fliers delivered…there are endless possibilities
Nothing you create is ever wasted!
When news of a new trend hits, you can get your new, highly relevant, product onto the market super fast & fill a market gap almost as it happens.
If you are worried about not liking writing or don’t feel up to the task you can always buy a PLR [Private Label Rights] product & modify it for your purpose – just make sure it is it up-to-date & relevant
You could even bundle all your articles together to make an eBook & publish it on Kindle, or have the book as a download on your website or create an online course…
Sue Fleckenstein has some PLR products you could use here
& Helen Lindop has some courses you can edit & make your own here
Have you got any more ideas? If so do share 🙂