80% of users recall a video ad they saw in last 30 days.
Video Ads increase purchase intent by 97% and brand association by 139%.
70% of B2B [Business to business] marketers claim that videos are more effective than other content when it comes to converting users to qualified leads.
77% of consumers say they’ve been convinced to buy a product or service after watching a video.
73% of all US adults are more likely to buy a product online after watching a video.
Companies which use videos in their marketing strategy enjoy 27% higher CTR* and 34% higher web conversion rates than those which don’t.
You can check it out here – I’ve found it invaluable – let me know what you think 🙂
* CTR or Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.