Make sure you are seen – online visibility is essential!
There are billions of searches online for the very thing you are good at. You can solve specific problems but what good is it if no-one can find you?
I’ve seen an awful lot of “gooroos” saying in their posts, on social media recently, that all you need to succeed is a Facebook page & /or a group
We all know people who appear to be very successful using Facebook alone but are they really? I say ‘appear’, deliberately, not to be cynical, but to stress that we don’t really know.
I wrote a blog post touching on all this a while ago which you can read here but it is really disappointing how many would be online marketers are getting fleeced.
Here are a few of the ads going round now:
Just throw up a Shopify store & make your fortune
Sell on Amazon / Ebay / Etsy etc
Learn Instagram – Twitter, Linked In & Pinterest are dead
You don’t need a blog use Medium instead
Facebook live has replaced the need for webinars
Pay $97 per month to stop your Facebook ad account being shut down
& is anyone else plagued by the ‘show me in a gif how you’re feeling today’ posts. Gifs are specifically designed to keep the masses under control, in my mind – sheeple behaviour.
& the list goes on…
What would actually happen if you wrote a post on Medium & it went viral? Journalists & PR agencies would start looking for you & they will want to see more about you. They are going to ask for your platform… [There is a great book on the subject here]
You will never ever know how many ‘Joe public’ tried to find you & just gave up.
What a waste!
If you are in business online is it imperative you have online visibility. So I suggest you check right now. If someone types your name into Google or Youtube can you be found?
Personally I have a problem. There is another Susie Ellis with a specific ‘spa’ presence so I have to try especially hard to be visible online. When I tried to buy susieellis.com, a few years ago, I found it was owned by the ‘spa’ person & was being redirected to her site. I asked if I could buy it from her but she refused. Today while writing this I checked again & found it is now for sale! I immediately went to 123-reg & put an order in for it. I wonder why they never called me back to offer it to me? Fancy owning some online real estate that you know someone wants to buy & not cashing in? – daft!
I know I can be found on Youtube & my images come up on Google but I have to do some more work on getting my site on page 1.
Can you be found?
Three years ago I spent a small fortune with a so called expert marketer which was a complete waste of money. So be very careful who you employ as your mentor. Employ? Yes – you are paying; so make sure you get what you have paid for & value for money.
This advice also works in the reverse. If you are looking to buy an online course or program or join a membership site, check out the people who are running the show. Trawl through Google & all the social media sites & ask other students for reviews. In the UK we can check Companies House & there will be similar legislative bodies in your country.
Last year a ‘gooroo’ I had been following on Periscope suggested I join his new education program but when I did my due diligence I found this: “The Commission ordered [name] & [name] and their affiliated companies to pay $5,577,226 in compensation. He was also fined with $300,000 in administrative penalties for misleading 105 investors” Maybe they are reformed characters but I don’t trust them now.
Let me know what you think…
Are you doubtful about your online visibility? I can help.
Please do get in touch – you don’t want to leave money on the table!